{"id":42043,"date":"2025-10-01T09:23:22","date_gmt":"2025-10-01T09:23:22","guid":{"rendered":"https:\/\/virtualwareco.com\/?p=42043"},"modified":"2025-10-01T09:35:15","modified_gmt":"2025-10-01T09:35:15","slug":"ed-martin-norteamerica","status":"publish","type":"post","link":"https:\/\/virtualwareco.com\/es\/news\/ed-martin-norteamerica\/","title":{"rendered":"Virtualware incorpora a Ed Martin, anterior ejecutivo de Unity y Autodesk, como asesor estrat\u00e9gico para acelerar su crecimiento en Norteam\u00e9rica"},"content":{"rendered":"\n<p><\/p>\n\n<p><strong>Bilbao, October 1, 2025 \u2013<\/strong> Virtualware (EPA: ALVIR), a pioneer in 3D-driven enterprise software, today announced the appointment of Ed Martin as Strategic Advisor to accelerate its expansion in North America.<\/p>\n\n<p>Martin, a former executive at Unity and Autodesk, brings over 30 years of experience in XR, digital twins, and industrial simulation. <\/p>\n\n<p>At Unity, he spearheaded the company\u2019s move beyond gaming, launched its Digital Twin business, and integrated acquisitions to strengthen real-time 3D offerings for industries including manufacturing and automotive. <\/p>\n\n<p>At Autodesk, he led strategies and go-to-market plans for the manufacturing and automotive sectors, driving adoption of VR\/AR and advanced visualization technologies. He also held senior leadership roles at Delphi and General Motors.<\/p>\n\n<p><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-white-color has-black-background-color has-text-color has-background has-link-color wp-elements-fe2b8e349a47b84a67fd47ee99592ea5\">&#8220;<em><em><em><em><em><em>Ed\u2019s track record in scaling businesses and connecting innovation with enterprise value makes him an ideal advisor as we grow our North American presence<\/em>.<\/em><\/em><\/em><\/em><\/em>&#8220;<\/p>\n\n\n\n<p class=\"has-white-color has-black-background-color has-text-color has-background has-link-color has-small-font-size wp-elements-e3249131e32f64abfdf50a5d0d96dfb8\">Unai Extremo, CEO and Founder at Virtualware.<\/p>\n<\/blockquote>\n\n<p>Martin\u2019s appointment supports Virtualware\u2019s 2024\u20132026 Strategic Plan, which emphasizes North American expansion, channel-based growth, and acquisitions.  In 2024, the company acquired Swedish firm Simumatik, strengthening its digital twin and simulation capabilities.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-white-color has-black-background-color has-text-color has-background has-link-color wp-elements-2936041665da8c8a8ec1133252caec9c\"><em>&#8220;<em><em><em>Immersive applications are generating proven results for enterprises, and Virtualware offers the perfect platform to scale these applications with its robust and secure capabilities for collaboration and support for distributed teams<\/em><\/em><\/em><\/em>. <em>I am looking forward to helping Virtualware accelerate growth in North America<\/em>&#8220;<\/p>\n\n\n\n<p class=\"has-white-color has-black-background-color has-text-color has-background has-link-color has-small-font-size wp-elements-8e9bf345b99617843a046c22e42dfb06\">Ed Martin<\/p>\n<\/blockquote>\n\n<p><\/p>\n\n<p>Founded in 2004, Virtualware is one of the leading experts in immersive and 3D technology solutions. <\/p>\n\n<p>The company serves global organizations and institutions including GE Vernova, Petronas, Volvo, Gestamp, Alstom, ADIF, Bosch, Biogen, Kessler Foundation, Invest WindsorEssex, McMaster University, the University of El Salvador, Ohio University, the Spanish Ministry of Defense, and the Basque Government.<\/p>\n\n<p>The company\u2019s headquarters are in Bilbao, Spain, with offices in Orlando, US, Toronto, Canada, and Sk\u00f6vde, Sweden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virtualware designa a Ed Martin, exejecutivo de Unity y Autodesk, como asesor clave para fortalecer su crecimiento 3D y XR en Norteam\u00e9rica.<\/p>\n","protected":false},"author":2,"featured_media":42040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[220,204],"tags":[],"class_list":["post-42043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-es","category-inversores"],"_links":{"self":[{"href":"https:\/\/virtualwareco.com\/es\/wp-json\/wp\/v2\/posts\/42043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virtualwareco.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/virtualwareco.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/virtualwareco.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/virtualwareco.com\/es\/wp-json\/wp\/v2\/comments?post=42043"}],"version-history":[{"count":6,"href":"https:\/\/virtualwareco.com\/es\/wp-json\/wp\/v2\/posts\/42043\/revisions"}],"predecessor-version":[{"id":42052,"href":"https:\/\/virtualwareco.com\/es\/wp-json\/wp\/v2\/posts\/42043\/revisions\/42052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/virtualwareco.com\/es\/wp-json\/wp\/v2\/media\/42040"}],"wp:attachment":[{"href":"https:\/\/virtualwareco.com\/es\/wp-json\/wp\/v2\/media?parent=42043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virtualwareco.com\/es\/wp-json\/wp\/v2\/categories?post=42043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/virtualwareco.com\/es\/wp-json\/wp\/v2\/tags?post=42043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}